How Television Viewing Affects Public Opinion of Devolution in Embakasi South-Nairobi

Reginah Wanja Ndabi and Hellen Mberia

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 10, 43-54

Abstract: The main objective of this study was to investigate the effects of television viewing on public opinion of devolution. The specific objective was to examine the devolution content transmitted on television channels. It was important to determine how devolution is presented on television channels which in turn affect public opinion of devolution. This study was informed by the agenda setting theory. The researcher used the descriptive research design. The methodology involved the use of survey research through the use of a questionnaire to assess the effect of devolution content transmitted on television channels. Questionnaires for media producers were administered in Nairobi area since most television stations have their head offices there. Questionnaires for audience members were administered in Embakasi South. The data collected was edited and recorded. It was also analyzed using the Statistical Package for Social Sciences (SPSS). The findings were then discussed to find out how the independent variables identified in the study interacted to affect public opinion of devolution. The study concluded that television viewing affected public opinion on devolution through the devolution content that was aired on local television channels. The study recommended that media producers, reporters and editors should have more positive themes and framing for devolution content transmitted on local television channels.

Keywords: Public Opinion; Representation; Devolution; Agenda Setting (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:10:p:43-54

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