Effects of Supply Chain Management on Firm’s Growth in Retail Industry: A Case Study of Tusker Mattresses Limited

Peter Lkitiyan Leparachao

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 10, 491-508

Abstract: In today’s rapidly changing and highly competitive retail industry, every forward looking retailer will endeavour ensure his/her products to reach his store’s shelves ahead of the competition. This challenge is influenced by many factors both within and without the organization or the chain for example globalization, deregulation, new entrants and convergence of the industries. It is a fact today that retailing is a significant part of economic activities of both developed and developing countries’, this is because in retail value is added to the final products. The major goal of the retail is to influence possible consumers to purchase a particular products assortment at a particular retail store (Risch, 1991). Risch(1991) defined a convenience store which is also part of the retail as the least amount or level of the financial, physical, and mental expenditure required to conquer the friction of time, space and pecuniary loss inherent in any retail transaction.

Date: 2014
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