An Overview and Analysis of Marketing Ethics

Caner Dincer and Banu Dincer

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 11, 151-158

Abstract: In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do. This is not an easy task especially for marketing professionals as marketing is the visible interface with not only customers, but with all other stakeholders, it is important for marketers to take into consideration the marketing ethics. Marketing ethics should be examined from an individual, organizational, and societal perspective.

Keywords: Ethics; Marketing Ethics; Socially Responsible Behavior; Ethical Decision Making (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:11:p:151-158

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