Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers

Ibrahim Bozaci

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 11, 306-319

Abstract: Moral intelligence has been evaluated as a new form of intelligence and taken attention the scientists recently, which is thought as an extension of multiple intelligence approach. At this point, the role of the moral intelligence on consumer behavior has not been researched. This study is conducted to scrutinize possible relationships between moral intelligence and sustainable consumption behavior. Initial data are collected from students of Keskin Vocational High School of Kirikkale University by survey method. Descriptive analyses are conducted. Results indicate that moral intelligence is closely related with sustainable consumption behavior styles. By this way one possible psychological determinant of sustainable consumption is pointed out. Suggestions for firms and researches are made at last.

Keywords: Consumption; Moral Intelligence; Intelligence; Sustainable Consumption; Consumption and Morality (search for similar items in EconPapers)
JEL-codes: D12 M31 M39 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hrmars.com/hrmars_papers/Moral_Intelligence ... _Young_Consumers.pdf (application/pdf)
http://hrmars.com/hrmars_papers/Moral_Intelligence ... _Young_Consumers.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:11:p:306-319

Access Statistics for this article

More articles in International Journal of Academic Research in Business and Social Sciences from Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences
Bibliographic data for series maintained by Hassan Danial Aslam ().