Building the Competitive Position of an Enterprise with the Creation of Value for Customers

Slawomir Czarniewski

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 12, 270-279

Abstract: Building a competitive position requires taking a number of different actions. One of these actions may be to focus on the values offered to customers. Customer value is usually something that solves a problem for the consumer (recipient), prevents frustration, as well as prevents any sense of discomfort. The basis for the creation and management of customer value is the construction of a set of diverse values for customers, aiming to satisfy their needs, and what more – to solve their problem. Each company must create its own map of values for its chosen clients that can provide the company with a competitive advantage. The aim of this discussion is an attempt to present an approach to long-term development of a company, based on the strategic dimensions of providing value for customers. A strategic approach may be an important element of achieving competitive advantage.

Keywords: Competitive Advantage; Customers; Model Of Value; Market; Relationships (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:12:p:270-279

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