English World’s International Expansion

Brandon Walcutt ()

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 1, 587-591

Abstract: This case concerns an entrepreneurial start-up firm that is dealing with strategic management and marketing issues. The overall objective is to provide students with the opportunity to apply their research skills and knowledge regarding a highly competitive industry to develop strategic marketing strategies. The case is oriented towards upper-level undergraduate or MBA marketing students and can be taught within a one to two-hour class with several hours of outside student preparation. Although the case is most applicable to students in non-English speaking countries, the general concept can be used in any marketing class setting.

Keywords: ESL Industry; Entrepreneurship; International Expansion; Strategic Management; Strategic Marketing (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:1:p:587-591

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