Investigating the Effect of Relationship Marketing on Competitive Advantage: Isfahan’s REFAH Chain Stores

Razieh Gharehbashloni () and Mohsen Seify ()

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 2, 310-319

Abstract: This study is intended to investigate the effect of relationship marketing on the competitive advantage in the form of the desired pattern or model of this study. Statistical community of this study has been Esfahan’s REFAH chain stores. Collecting data instruments are the accepted stabilized and justifiability (reliability) questionnaires that a total of 150 questionnaires were distributed and a total 114 of them were returned and analyzed. Amos software was used for analyzing of these data. The main hypothesis (theory) based on the effect of relationship marketing on the competitive advantage was approved, and in the four sub-hypothesis, we evaluate the effect of relationship marketing dimensions on creating the competitive advantage, with these 4 dimensions-trust-commitment-conflict management-communications-, We can reject the effect of trust, And effect of three of them-commitment- conflict management-communications–was proved. And it was presented that conflict management has more effect in creating competitive advantage.

Keywords: Relationship marketing; competitive advantage; trust; commitment; conflict management; communications (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:2:p:310-319

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