Managing Technology and Change in New Product Development (NPD): A Dynamic Capability Perspective

Mohamad Faizal Ahmad Zaidi () and Siti Norezam Othman ()

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 4, 167-180

Abstract: This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need. By highlighting the inter-related issues, and with thorough critical review on the relevant literature, this paper proposes a conceptual framework for easy explanation of the concept. As a result, this paper contributes to better understanding of DC concept for managing technology and change in NPD. The potential areas for future studies are highlighted at the end of discussion.

Keywords: Alignment; Dynamic capability; Market need; New product development; Technological innovation capability (search for similar items in EconPapers)
JEL-codes: O31 O32 O33 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:4:p:167-180

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