nvestigating the Effective Factors on Organizational Effectiveness and Marketing Capabilities Growth (Case Study: Food Distribution Subsidiaries of Isfahan)

Ali Shaemi and Sepideh Fazel

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 4, 209-222

Abstract: This study entitled "Investigating the effective factors on organizational effectiveness marketing capabilities growth investigates the effective factors on Viewpoint on managers and experts of food distribution subsidiaries of Isfahan In relation to the potential impact on the effectiveness of marketing. In this study there is two main hypothesis and there are ten lateral hypotheses. This study is an applied research regarding the purpose and is a survey based study with the correlation approach regarding the method of execution. The sample of this study is limited and consists of 410 managers and experts of food distribution subsidiaries of Isfahan. Due to limited size of study's sample, 150 samples were selected using simple random sampling method using Cochran's limited smaple size formula. Data collecting tool in this study is a 55 question questionnaire. The validity of this questionnaire were acknowledged by supervisor and advisor professors and management experts. Also, the reliability of this questionnaire were supported by Cronbach's Alpha of 89%. Study questionnaire includes demographic questions and main questions for testing hypotheses. From 173 distributed questionnaires 165 were back (return rate=98%). In addition, collected data were analysed by statistical tests using AMOS and SPSS software in two levels including descriptive tests: frequency, percent cumulative percentage, mean and standard deviation and perceptive tests: t-test, regression modeling,ANOVA,nonparametric test of Kolmogorov-Smirnov and nonparametric test of Friedman.

Keywords: Environmental Uncertainty; Organizational structure; Business Strategy; Market Information; Product; Price; Promotion; Distribution; Marketing Research; Effectiveness (search for similar items in EconPapers)
Date: 2014
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