What hit the Customer Mind the Most; Corporate Brands or Product Brands in Emerging Markets: A case study on Pakistan market?

Muhammad Mehmood Aslam () and Asad Ur Rehman ()

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 6, 251-264

Abstract: The aim of this research paper is to investigate do brands really matter and particularly the brands like corporate brands and product brands. The study is conducted on Customers of Pakistan market. This study investigated which brand (corporate or product brand) matters more for the customers and on what differentiatiang grounds.

Keywords: Judicial accounting expertise; expertise report; jurisdictional bodies; local office; fee (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:6:p:251-264

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