Influences of Consumer Behavior: Research about Beverage Brands of Pakistan

Waqar Nisar ()

International Journal of Academic Research in Business and Social Sciences, 2014, vol. 4, issue 8, 137-146

Abstract: Consumer behavior plays an important part for the success of any organization. Without study of consumers and their behavior organization and marketers can’t achieve their goals and sale the products. Purpose of present study to explore the relationship between consumer behavior and beverage brands (Coca cola and Pepsi cola). Frequency and regression analysis use in present study. The data for present study has been collected from 3 major cities of Pakistan namely Lahore, Multan and Layyah. Results from present study explore that Majority of Pakistani prefer Coca cola and results further suggest that the consumer behavior can significantly influence the beverage brands of Pakistan. We can say that if the beverage industry of Pakistan put their focus upon the consumer behavior and produce their products according to their customer Demand and satisfy their needs then it wills leaders towards a positive increase in purchasing of beverage brands.

Keywords: Consumer Behavior; Beverage Brands and Factors of Consumer Behavior (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hrmars.com/hrmars_papers/Influences_of_Cons ... nds_of_Pakistan1.pdf (application/pdf)
http://hrmars.com/hrmars_papers/Influences_of_Cons ... nds_of_Pakistan1.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:4:y:2014:i:8:p:137-146

Access Statistics for this article

More articles in International Journal of Academic Research in Business and Social Sciences from Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences
Bibliographic data for series maintained by Hassan Danial Aslam ().