Culturally Responsive Marketing of Coach and Pepsi

Edwin Quinn and Renika Quinn

International Journal of Academic Research in Business and Social Sciences, 2015, vol. 5, issue 3, 210-224

Abstract: This study will focus on the cultural aspects of China and how the brands Coach and Pepsi will target Chinese consumers. Information will be provided on the society, economical facets, marketing analysis and positive and normative perspectives of the study. China, like with many other countries has developed certain marketing techniques as a way of gaining the interest of their consumers.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:5:y:2015:i:3:p:210-224

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