Application of the Fuzzy Logic in Explanation of Effective Factors on Commercialization of Products (Empirical Evidence: Knowledge-Based Business of Incubators Centers of Iran North Region)

Zahra Sorori Eshliki, Mojtaba Fallahnejad, Mehrdad Zolfi and Saber Khalili Esbouei

International Journal of Academic Research in Business and Social Sciences, 2015, vol. 5, issue 5, 115-126

Abstract: In today’s globalized economy, companies are facing ever increasing competitive pressures. A commonly adopted strategy for remaining competitive is to commercialize Products. Commercialization activities play an important role in bringing to market new t Products is the knowledge based companies. The goal of the current Research is the show Effective factors on Commercialization of Products in Knowledge-Based Business. The sample of this study is all managers of knowledge based companies in development centers which established in the northern regions of Iran. The data are collected by questionnaire with the reliability coefficient 86% of the sample. Data analyzed by using fuzzy hypothesis testing approach. The results of this work provide useful insights for improving the commercialization decisions of product for managers of knowledge based companies in competitive markets.

Keywords: Commercialization; Knowledge-Based Business; Fuzzy Logic; Incubators Centers of Iran; North Region (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:5:y:2015:i:5:p:115-126

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