Indigenous Entrepreneurs and Ecotourism Product: Success or Collapse?

Dyg Affizzah A.m, Salbiah E., A.B. Nor Afiza and Norimah R.

International Journal of Academic Research in Business and Social Sciences, 2016, vol. 6, issue 12, 425-437

Abstract: Sarawak consists of various indigenous groups that in return promotes vast diversity in culture ethnicity and enriched the tourism industry of Sarawak. Nonetheless, the interdependency of these groups with the nature has create an opportunity to established themselves as a distinguish entrepreneur, utilizing the ecotourism as their source of income. The study identify the awareness of ecotourism within these groups in realizing the importance of business opportunities related to ecotourism, factors that influenced indigenous to become an entrepreneur, and also the factors that affect their income. Descriptive and factor analysis was used to identify the awareness, plus the influenced factors of the entrepreneur. The study found that most of them realized that ecotourism offered a platform for them to market their products, and the main reason why they become an entrepreneur is their own interest and selfrealization in sustaining the nature. The study has created a platform for this indigenous group to identify their strength and weakness and so does the society in appreciating the ecotourism products.

Keywords: Ecotourism; Entrepreneur; Income; Indigenous (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hrmars.com/hrmars_papers/Indigenous_Entrepr ... cess_or_Collapse.pdf (application/pdf)
http://hrmars.com/hrmars_papers/Indigenous_Entrepr ... cess_or_Collapse.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:6:y:2016:i:12:p:425-437

Access Statistics for this article

More articles in International Journal of Academic Research in Business and Social Sciences from Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences
Bibliographic data for series maintained by Hassan Danial Aslam ().