Choice of Strategy in SME’s

Filiz Cayiragasi, Erkan Alsu, Özgül Tan and Tuba Büyükbeºe

International Journal of Academic Research in Business and Social Sciences, 2016, vol. 6, issue 12, 617-629

Abstract: The purpose of this study is to determine whether the SMEs operating in the Carpet Sector in Gaziantep have strategic targets by gathering data on the strategic management practices of them, and if they do, to identify to what extent the strategic management model is applied by stating what the targets are, and to reach meaningful scientific results on the issue. In our study in accordance with this purpose, in the first stage, a conceptual framework was drawn up in the areas of strategy, strategic target, strategic planning, corporate strategies and competition strategies. And in the second stage, a field research was conducted for SMEs operating in the sector. The data gathered has been analyzed statistically and scientific results have been reached.

Keywords: Strategy; Strategic Target; Strategic Planning; Competitive Strategies (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:6:y:2016:i:12:p:617-629

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