University Branding: A Conceptualizing Model

Vajiheh Javani

International Journal of Academic Research in Business and Social Sciences, 2016, vol. 6, issue 4, 227-232

Abstract: Appropriate branding needs to attract the right people and invest time, money, experience, knowledge, and commitment of international organizations to create powerful and influential university brand. Acceptance the branding principles makes strategic approach focused the introducing of a university. Branding should be strategy-centered framework for coordination and integration messages and experiences of the university brand. Among the factors which is influencing the strategy formulation process, the amount of funding available, stage of development, market complexity, the complexity of the economic infrastructure and the perception in key markets. On the other hand, each place has its own dynamics in which products, politics, history, attitudes, and practices of the location will appear.

Keywords: Branding; University of Brand; Model (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:6:y:2016:i:4:p:227-232

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