The Role of Public Relations on Company Image: Social Media as a Moderating Variable: A Case Study at the Applied Science Private University at Jordan

Anas Y. Alhadid and Batool Ahmmad Qaddomi

International Journal of Academic Research in Business and Social Sciences, 2016, vol. 6, issue 4, 310-317

Abstract: The aim of this study is to clarify the role of Public Relations on Company Image and to find out the moderating role of Social Media between Public Relations and Company Image, where the study was applied to the employees of the Applied Science Private University especially on middle management, the research had destitute (100) questioner. The results showed that there was an impact of the Public Relations on Company Image, and an impact of the Social Media as a moderating variable among Public Relations and Company Image.

Keywords: Public Relations; Company Image; Social Media; University; Jordan (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:6:y:2016:i:4:p:310-317

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