Key Challenges and Issues Consumer Face in Consuming Halal Product

Dayang Haryani Diana Ag. Damit, Amran Harun and David Martin

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 11, 590-598

Abstract: Halal businesses involving goods and services are experiencing an amazing growth. The Halal industry has become a lucrative industry contributing to an exceptional business opportunity for the industry players and entrepreneurs. Despite its great potential, especially its huge market covering local and international markets, the various challenges faced by the local industry has limit their performance on serving the halal market. Due to this constraint, consumers have misperception on the halal products availability in the market. Therefore, this study aims to review the consumers’ challenges and concern, particularly in consuming halal products. In addition, future recommendations in dealing with the consumers’ issues concerning the halal products are discussed and presented.

Keywords: Global Issue and Challenges of Halal; Misperception of Halal; Consumer Perception; Halal Products; Halal Industry (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:7:y:2017:i:11:p:590-598

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