A Theoretical Approach to Factors Effecting New Product Development

Yakup Durmaz, Necdet Erol and Vildan Dogan

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 1, 130-140

Abstract: In our modern age that is having a quite fast and dizzy economic and social alteration and progress, witnessing a new technological product each and every day, and in which the expectations of consumers are getting higher and higher; enterprises have to be successful and sometimes manage to survive. Shortening life span of a product and the fact that consumers ask for a higher quality and a richer variety than past times maket he job of enterprises more difficult.Therefore, in order to be a successful business enterprise which is keeping its place in business world, it has been an obligation to put forward the products that have the expected qualifications by the consumers into the market on the right time without having a lack of quality.

Keywords: Developing New Product; New Concept Development; Process of New Product Development; Product Life Span (search for similar items in EconPapers)
Date: 2017
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