Factors Affecting Green Purchasing Behavior: A Study of Turkish Consumers

Ibrahim Halil Seyrek and Meryem Gul

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 1, 306-319

Abstract: It is very important to protect our environment while satisfying the needs of consumers with an ever-increasing variety of products and services. In order to guarantee a sustainable economic growth and protect the environment, many consumers and producers realized the importance of environmentally sensitive marketing efforts. In order to realize the potential benefits of green marketing efforts, it is important to understand which factors affect the consumers’ purchasing behavior of green products. In this study, based on data collected from a sample of 410 consumers living in the city of Gaziantep in Turkey, we studied factors affecting the consumers’ green purchasing behavior. As a result of t tests, ANOVA and multiple regression analysis performed, we found that the factors, environmentalism, behaving economically and knowledge have all significant and positive effects on green purchasing behavior. Also, green purchasing behavior of consumers change based on their age group and income level. On the other hand, gender doesn’t have a significant effect on green purchasing behavior.

Keywords: Green marketing; Green purchasing behavior; Consumer (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://hrmars.com/hrmars_papers/Factors_Affecting_ ... urkish_Consumers.pdf (application/pdf)
http://hrmars.com/hrmars_papers/Factors_Affecting_ ... urkish_Consumers.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:7:y:2017:i:1:p:306-319

Access Statistics for this article

More articles in International Journal of Academic Research in Business and Social Sciences from Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences
Bibliographic data for series maintained by Hassan Danial Aslam ().