A Review of the Factors Influencing E-Shoppers Behaviour towards Online Shopping

Linda Salim, Sulaiman Sajilan and Ilham Sentosa

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 2, 458-465

Abstract: The aim of this study is to determine the factors influencing Malaysian e-shoppers online shopping behaviour in the perspective of electronic word-of-mouth, web atmospherics, trust and, e-satisfaction. This study applies the Theory of Planned Behaviour as the underpinning theory. Partial Least Square (PLS) path modelling approach based on Structural Equation Modelling will be adopt as the main analytical tool. Both, practitioners and scholars can benefit from this study by having a better understanding of Malaysian e-shoppers behaviour. Practitioners especially e-retailers and e-marketers can formulate business strategies, expand their opportunities and maintain sustainability in the e-commerce platform.

Keywords: Online Shopping; Consumer Behaviour; Electronic Word-Of-Mouth; Web Atmospherics; e-Satisfaction; Trust (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:7:y:2017:i:2:p:458-465

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