A Review Evolution Dominant Theories in Adaptation to Franchising System

Norazman Saharum, Ahmad Rahman Songip, Nurul Fadly Habidin and Mas Bambang Baroto

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 3, 528-538

Abstract: The purpose behind this review is to review development, dominant theories in adaptation to franchising system. This review examined four theories related to franchising prospectively, namely resource scarcity theory, agency theory, resource base view theory and screening theory. These four theories have been utilized by numerous researchers to help clarify the requirement for the advancement of sustainability management; none of those theories seem to have the unique features, benefits and opportunities such as, "Halal" and "Riba" idea to franchise business group. However, since the thought of good business moral and ethical in "Halal" and "Riba" concept is moderately new for most researchers.The author hope this article starts an exchange among franchisor and franchisee to better describe, create, and apply this and the related new idea to move toward the franchising industry as significantly, effectively, and urgently as possible.

Keywords: Franchisor; Franchisee; Scarcity Theory; Agency Theory; Resource Base View Theory; Screening Theory; ”Halal”; “Riba”; Franchising Industry; Sustainability (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:7:y:2017:i:3:p:528-538

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