A Review of Evolutionary Theories in Sustainability related to the Franchise System

Norazman Saharum, Ahmad Rahman Songip, Nurul Fadly Habidin and Mas Bambang Baroto

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 4, 756-771

Abstract: The study aims behind this review is to explore and clarify the evolution of theories towards sustainability in the franchising industry system. This review examined four theories related to franchising prospectively, namely stakeholder management theory, seven levels of sustainability theory, the sustainable value framework theory and the blue ocean strategy theory. These four theories have been used by many researchers to help clarify the need for the advancement of sustainable management. None of those theories seem to have the unique features, benefits and opportunities to overcome issues of sustainability in the franchise system. However, these ideas and theories are changing from time to time to suit the needs and demand in the business world. On the other hand, from the franchise perspective, some researchers are claimed to have failed to develop the basis of management as the human ability is only limited to, the ability of managing the strategy, structure and system which are constantly changing over time. The author hope this article starts an exchange among franchisor and franchisee to better describe, create, and apply the related new idea to move toward the franchising industry as definitely , effectively, and urgently as possible. We learned that the biggest challenges towards sustainability on franchise system are the creation of a straightforward clear model, the work value of franchisor and franchisee to a different operationally-wise and commercially-wise culture and the ability to focus on supporting the whole network.

Keywords: Franchisor; franchisee; franchising industry; sustainability; stakeholder management theory; seven levels of sustainability theory; the sustainable value framework theory and the blue ocean strategy theory (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hrmars.com/hrmars_papers/A_Review_of_Evolut ... Franchise_System.pdf (application/pdf)
http://hrmars.com/hrmars_papers/A_Review_of_Evolut ... Franchise_System.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:7:y:2017:i:4:p:756-771

Access Statistics for this article

More articles in International Journal of Academic Research in Business and Social Sciences from Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences
Bibliographic data for series maintained by Hassan Danial Aslam ().