Networking Factor of Topeng Malangan (Malangan Mask) Industry for the Business Sustainability (Case Study on Gunung Sari Craft Malang)

Putri Ayu Setya, Ery Tri Djatmika and Suharto

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 5, 306-321

Abstract: Topeng Malangan (Malangan mask) is one of the very important cultural products that has been developed to preserve the culture and is possibly be a business opportunity for Malangan Mask for Malang people. The focus of the study is to examine the networking strategies (partnership) on the Malangan Mask industry to sustain a business forMalangan Mask industry. The data collection is taken through interview, observation and documentation involving entrepreneurs, business partners, employees, customers, and researchers. Interviews, observation, and documentation were analyzed and developed with the SWOT matrix resulting in the formulation of strategies which support the networking strategy on Malangan Mask Industry. Analysis that has been used in this study is matrix IFAS and EFAS that were also conducted to sharpen the formulation of the strategy to be more effective in its implementation. The research have found that the final formulation in industrial networking strategy of Malangan Mask concentrates more on SO (Strength-Opportunities) strategy in which it focuses on the use of the power that the Malangan Mask industry in taking advantage of opportunities to the fullest.

Keywords: Networking; Malangan Mask; Home Industry; SWOT (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:hur:ijarbs:v:7:y:2017:i:5:p:306-321

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