The Development of Website Media on Smartphone Products as an Online Promotion Tool in Facing the Global Marketing Era

Pandu Wahyudianarta, Sudarmiatin and I Wayan Jaman Adi Putra

International Journal of Academic Research in Business and Social Sciences, 2017, vol. 7, issue 6, 1046-1052

Abstract: The presence of internet marketing will have an impact in the promotion of the company's products to welcome the global market. This research provides information so important the media website as a media product promotion company to expand the reach globally. Website is used as a cheap and easy promotion medium to convey online information. Furthermore, AMC Tulungagung uses the website as an online promotional media, to promote AMC Tulungagung. This research uses R & D method or research and development which refers to Borg and Gall theory in 2003. There are 10 steps which are then modified into eight steps because it is limited to cost and time. Starting from needs analysis, developing initial product, validation test, product revision, small group trial, revision, large / thorough group trial and final product. Qualitative data obtained from the observation, interview and questionnaire. Quantitative data is obtained from the validation test from design experts and material experts. The results of research finding of this study is the website product that is used as an online promotional media to extend global coverage. The benefit of www.belihpmurah.com website is simple and has attractive look, using a CMS that is not so complicated to be operated, the optimization of SEO and advertised through premium. This website as an online media campaign has been globally visited by many people in different parts of the world such as India, Arabia, USA, UK, Netherlands, Spain, South Africa, Malaysia and some other countries. Yet, this website is still limited to be used as an online promotional media.

Keywords: Website; Online Promotion; Advertisement; Mobile Phone (search for similar items in EconPapers)
Date: 2017
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