INSTITUTIONAL FACTORS INFLUENCING LEBANESE STUDENTS’ DECISION-MAKING PROCESS IN CHOOSING A BUSINESS SCHOOL

Rana Sabra

Business Education and Accreditation, 2018, vol. 10, issue 1, 73-88

Abstract: This article seeks to understand the impact of different institutional characteristics on the decisionmaking process of grade 12 students deciding to enroll in a business school in Lebanon. Ten institutional characteristics are considered in this research, which surveyed 578 students across the country. The data was collected from both public and private schools, and is selective to grade 12 students interested in attending a business school after graduation. Our findings offer business school administrators and the marketing departments at universities important information with which to better focus their resources (people, money, time, etc.)

Keywords: Institutional Characteristics; Student Decision-Making; International Accreditation; College of Business; Lebanese Higher Education System (search for similar items in EconPapers)
JEL-codes: I00 I20 I21 M31 (search for similar items in EconPapers)
Date: 2018
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