CREATIVE THINKING THROUGH VISUAL LITERACY

Siu-Kay Pun

Business Education and Accreditation, 2009, vol. 1, issue 1, 97-108

Abstract: In an increasingly globalized and competitive world, larger numbers of entrepreneurs with creative minds are needed. This paper discusses the role of visual literary in nurturing creativity and explores the experience gained in a course in creative thinking through visual literacy that was taught as an elective at Nanyang Technological University (NTU). It discusses the teaching methodologies to nurture creative minds in Business undergraduates, teaching issues encountered when teaching the course, and outcomes achieved from the course. It also provides advice for educators considering adopting such a program.

Keywords: creative thinking; visual literacy; entrepreneurs; teaching techniques (search for similar items in EconPapers)
JEL-codes: I20 (search for similar items in EconPapers)
Date: 2009
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