EFFECTS OF PERCEIVED CONTROL ON COLLEGE STUDENTS’ EVALUATION OF HIGHER EDUCATION INSTITUTIONS

Jungki Lee

Business Education and Accreditation, 2011, vol. 3, issue 1, 51-60

Abstract: Students are known to experience significant amounts of stress and challenges during their academic pursuit at college. This study explores a way to enhance student satisfaction by incorporating a concept called perceived control to the existing service quality model. To be specific, this study proposes and tests that perceived control could be a promising factor which may enhance service quality, satisfaction, and recommendation intention among college students. Data were collected a major college in South Korea. A set of three hypotheses developed for this study were partially supported. Managerial implications are provided.

Keywords: marketing; services; perceived control; service quality; and student satisfaction (search for similar items in EconPapers)
JEL-codes: A2 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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