AN EXPLORATIVE STUDY OF VIRTUAL TRADING GAMES: A MEANS-END CHAIN APPROACH

Yu-Ling Lin

Business Education and Accreditation, 2015, vol. 7, issue 1, 97-106

Abstract: In order to help students acquire relevant knowledge on various financial investments in this rapidly changing environment of the global economy, it is crucial for educators to identify game elements that will attract students and keep them focused on learning. In this research, Digital Game-Based Learning and Means-end Chains have been chosen as the theoretical basis for the study, with ladder interview and content analysis as the tools of analysis to discuss the structure of the game attribute-learning consequence, terminal value chain of virtual trading games from the perspective of students. Results of the study revealed that through game attributes such as Diverse investment tools, Virtual chips, Team work, and Virtual platform, students were able to benefit from learning consequences including Practice for financial planning, Accumulation of investment experience, Reduction of error rate, Enhancement of team learning, Increased practical experience, Reduction of pressure and accountability and pursue terminal values such as Sense of achievement, Fun and enjoyment of life, Warm interpersonal relationships, Sense of security. Hopefully these findings will help educators to better understand students’ value perception structure in digital education gaming in order to develop new teaching solutions, and game developers to design innovative game attributes

Keywords: Digital Game-Based Learning; Means-end Chain Theory; Virtual Trading (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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