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Beatriz Alicia Leyva Osuna, Hector Guadalupe Marquez Ortiz, Sergio Ochoa Jimenez and Carlos Armando Jacobo Hernandez

Global Journal of Business Research, 2016, vol. 10, issue 2, 49-62

Abstract: This paper is a descriptive research to identify the types of strategies used by Small and Medium Enterprises (SMEs), to provide a main competitive factor. Data collection involved two instruments, taken from Vezina (2011). We use an interview guide and questionnaire to directors and/or managers. We used the strategies typology of Miles and Snow (1978). Evidence shows that managers of small and medium enterprises for the most part, adopted a strategy that adapts to the environment. We further find that exploring and analyzing strategies were the most representative for small businesses, defined by staying in a more dynamic environment. Midsize companies adopt further to the analyzing type, characterized by trying to minimize risks and maximize profits in a safer environment and always supported by a administrative management system

Keywords: Small and Medium Sized Company; Strategy; Organization (search for similar items in EconPapers)
JEL-codes: L10 L25 L60 M10 (search for similar items in EconPapers)
Date: 2016
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