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Jose Andres Flota Rosado and Luis Ernesto Ocampo Figueroa

Global Journal of Business Research, 2016, vol. 10, issue 4, 55-65

Abstract: Many companies, considered successful models worldwide, are mission-driven business whose purpose is both profit generation and producing an impact on different aspects of human life. In this paper, we analyze the relationship between companies that include a social mission in their strategy, and act consistently with it, to create a sustainable competitive advantage. This advantage is expressed directly and indirectly in benefits for the company. In general, the relationship between mission and financial objectives of missiondriven businesses provides them the opportunity for better economic performance because they can leverage relational intangibles generated. This conclusion relies on three propositions made based on an integrative theoretical analysis

Keywords: Mission-Driven Business; Social Reward; Resource-Based View (search for similar items in EconPapers)
JEL-codes: L21 M19 (search for similar items in EconPapers)
Date: 2016
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Handle: RePEc:ibf:gjbres:v:10:y:2016:i:4:p:55-65