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PUBLIC KNOWLEDGE OF GENETICALLY MODIFIED ORGANISMS IN FOOD AND THE IMPACT ON BUSINESSES: EVIDENCE FROM THE U.S

Jaclyn Centanni, Allison Jancsura, Brad Sidaras and Gregory W. Arburn

Global Journal of Business Research, 2017, vol. 11, issue 3, 27-37

Abstract: This study explores the public’s knowledge on Genetically Modified Organisms, or GMOs, in the daily foods we consume. A survey was utilized to collect a random sample. This survey is designed to measure the participant’s knowledge on GMOs and the participant’s diet and lifestyle. Our hypothesis is that individuals who exhibit knowledge of GMOs will have better diets and lifestyle habits. These individuals will be more likely to avoid foods with GMOs by opting for healthier alternatives, such as organic foods and fresh produce. Additionally, individuals who are less knowledge of GMOs will portray more unhealthy habits in their lifestyles. Our expectation is that the group less knowledgeable about GMO’s will be more likely to purchase foods containing GMOs. By gaining a better understanding of the connection between knowledge and lifestyle choices, or lack thereof, we can learn more about how one’s knowledge of GMOs affects his/her lifestyle and purchasing habits

Keywords: Genetically Modified Organisms; Lifestyle Habits (search for similar items in EconPapers)
JEL-codes: Q18 (search for similar items in EconPapers)
Date: 2017
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