SOCIAL MEDIA NETWORKING AND THE IMPACT IT HAS ON ENTERPRISE APPLICATION SOFTWARE

Mitch Kramer ()

Global Journal of Business Research, 2019, vol. 13, issue 2, 37-45

Abstract: Social Media networking has become an integral part of daily life for both individuals and organizations. This paper will look at how Social Media plays a vital role in organizations. It will show how corporations use these Social Media networking websites, and how it correlates to their Enterprise Application Software including Customer Relationship Management and Enterprise Resource Planning systems. In addition, it will explain how corporations are growing their Social Media presence by acquiring other corporations and companies. A summary of results from a study conducted on the views of business professionals with regard to Social Media will also be presented

Keywords: Social Media Networking; Enterprise Application Software; Customer Relationship Management (CRM); Enterprise Resource Planning (ERP) (search for similar items in EconPapers)
JEL-codes: D83 L86 M10 M20 M30 M40 M50 (search for similar items in EconPapers)
Date: 2019
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