CRITICAL SUCCESS FACTORS FOR BUSINESS DISTRICT OPERATIONS IN TAIWAN

Cheng-Sheng Tung and Feng-Jyh Lin

Global Journal of Business Research, 2022, vol. 16, issue 1, 75-90

Abstract: This study examined the Dakeng Business District in Taichung, Taiwan in terms of the critical success factors for business district operation. Three dimensions, namely spatial design, service quality, and marketing and promotion, and 17 evaluation criteria were used, and a simple regression analysis was performed to identify the relationship between tourist loyalty and critical success factors. The results indicated that the critical success factors used in this study can serve as a reference for the Dakeng Business District, related municipal government agencies, and scholars researching business districts and their development. In terms of academic contributions, this study developed an evaluation framework for critical success factors for the operation of business districts.

Keywords: Business District; Business Management; Critical Success Factors (search for similar items in EconPapers)
JEL-codes: M2 R1 (search for similar items in EconPapers)
Date: 2022
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