How to Compete and How to Compete Profitably, A Model of Competitive Positions and Business Performance

Vicente Safon

Global Journal of Business Research, 2007, vol. 1, issue 1, 47-59

Abstract: Competitive strategy still lacks a widely accepted analytical framework. Indeed, to this day, there is still no consensus on its key dimensions and types, and their relationship with performance. This paper proposes a new framework for the study of competitive strategy, which divides the topic into two questions: how to compete and how to compete profitably; related both to market and financial performance. With this aim in mind, the author develops a dynamic causal model of competitive strategies, called the performance and competitive positions model, based on three dimensions: perceived price, perceived differentiation, and costs.

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:1:y:2007:i:1:p:47-59

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