ROLE OF INTANGIBLE ASSETS IN THE SUCCESS OF SMALL AND MEDIUM-SIZED BUSINESSES

Carlos Fong Reynoso

Global Journal of Business Research, 2008, vol. 2, issue 1, 53-68

Abstract: This paper examines the determining factors in the success of the small and medium-sized business. The emphasis of the investigation has been in the role played by intangible assets in the establishment and maintenance of a competitive advantage. In order to analyze in detail the characteristics of intangible assets and their relation with the success of small and medium-sized businesses, a case study was undertaken of 5 different businesses of varying activities; two of them located in Catalonia, and three in Jalisco. Evidence was obtained from various sources, principally through interviews with management teams and visits to company premises to observe operating processes. The results confirm the relevance of intangible assets in the establishment and maintenance of a competitive advantage, and also suggest that such assets are a consequence of organizational learning. In addition, there is evidence of a relationship between the skills, preferences and attitudes of the management team, and its capacity to oversee the learning process and the creation and utilization of skills and resources within the specific know-how of the business.

JEL-codes: M11 M12 M13 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

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