INNOVATION PROCESS IN CANADIAN AND US HOTELS

M. Shahadat Hossain, Vinod Kumar and Uma Kumar

Global Journal of Business Research, 2010, vol. 4, issue 3, 127-137

Abstract: This study explores the innovation (NSD) process in hotels. We review the existing NSD models and investigate if they explain the innovation process in hotels both in Canada and the US. Six new services are identified and examined closely. Based on the results we find distinct differences in the innovation process in hotels from other service industries and propose an activity based innovation process model for hotels. The study also attempts to understand if the development process is an informal or a formal one and reveals that is as much systematic as it is creative. The study provides a guideline for managers to adopt, in implementing an NSD process.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:4:y:2010:i:3:p:127-137

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