EVIDENCE ON THE ADOPTION OF E-TOURISM TECHNOLOGIES IN NAIROBI

Nehemiah Kiprutto, Faith Wambui Kigio and Geoffrey Koome Riungu

Global Journal of Business Research, 2011, vol. 5, issue 3, 55-66

Abstract: The advent of the internet in the early 1990s revolutionized commerce by facilitating efficient communication and operations in numerous industries. The concept of e-tourism is revolutionizing the tourism industry operations across the globe, including Kenya, albeit a slow adoption owing to various challenges. The aim of this paper is to analyze the merits and demerits of embracing the internet in Kenya’s tourism industry by exposing some of the strengths, weaknesses, opportunities and threats presented by the adoption of e-tourism. Data was collected from executives in the travel and tourism industry in Kenya’s capital city, Nairobi, including both domestic and international tourists. Although there were several merits including flexibility and interactivity, adoption of e-tourism is confronted by various challenges including connectivity issues and redundancy of intermediaries. These changes have the potential to edge out many tourism businesses, which could increase unemployment in Kenya. It is therefore imperative for the government to support the country’s tourism industry particularly the small and medium enterprises in implementing e-tourism technologies.

Keywords: Tourism organizations; E-Tourism; SWOT Analysis; Enterprises; Internet (search for similar items in EconPapers)
JEL-codes: L83 L86 (search for similar items in EconPapers)
Date: 2011
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