EVIDENCE ON THE CONTENT OF PHYSICIAN WEBSITES

Maria H. Sanchez and Peter M. Sanchez

Global Journal of Business Research, 2011, vol. 5, issue 3, 93-100

Abstract: We provide data regarding the current status and trends in physician website development. We surveyed over 200 family practices to determine whether or not they have a practice website. The results indicate that a majority of family practices do not have a website. We then conducted a detailed investigation of more than 60 physician websites to determine what kind of information, features and services are included in the websites. Our results indicate that there is a large gap between consumer preference for physician website capabilities and current websites.

Keywords: Physician website marketing; internet marketing; website development (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:5:y:2011:i:3:p:93-100

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