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THE IMPACT OF GENDER ON STRATEGIC TYPOLOGY IN THE HOTEL INDUSTRY IN CANADA

Candace Blayney and Karen Blotnicky

Global Journal of Business Research, 2011, vol. 5, issue 4, 107-117

Abstract: This research explores the impact of gender on managerial styles, especially the strategic typology employed by hotel managers in Canada during economic stressful times. Miles and Snow’s strategic typology framework of defender, prospector, analyzer and reactor was employed and explored by gender. Also, performance was examined by strategic typology to determine any relationships. Findings in this study were women hotel managers used the defender strategy and men used the analyzer strategy. There were no statistically significant findings on which strategy was best for performance. Implications of this study and further research are discussed.

Keywords: gender; management; strategy; hotels; Canada (search for similar items in EconPapers)
JEL-codes: J1 J16 M1 M12 (search for similar items in EconPapers)
Date: 2011
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