USUMACINTA CANYON STATE PARK: SOCIAL TOURISM ALTERNATIVE

Manuela del S. Camacho Gómez, Cecilia García-Muñoz Aparicio and María del Carmen Ancona Alcocer

Global Journal of Business Research, 2012, vol. 6, issue 3, 115-126

Abstract: Alternative tourism represents an important source of income in Mexico. There are many potential sites remaining to be developed in the southeast of the country. Included in this group is the state park Cañón del Río Usumacinta, Boca del Cerro. This park is located in the municipality of Tenosique and is surrounded by indigenous populations of the Tzotzil, Chol, Maya and Zoqueg. The objective of this study is to carry out an integral diagnosis of socioeconomic and demographic conditions, and of nature in the region, to identify sites and strategies for tourism development in the area of the Cañón del Usumacinta state park. The study is non experimental as none of the variables described in the project were controlled or modified. Rather the study is trans-sectional as the data were recorded at a single moment in time. The objective is to characterize the phenomenon to provide alternatives or solution proposals (Hernández, Fernández, Baptista, 2006). The paper reports results of 129 interviews carried out with residents of areas adjacent to the Cañón del Usumacinta state park. The paper also identifies the ecotourism potential of the area. The findings of the study constitute a series of marketing ideas, useful in decision making with respect to the tourism development of the region.

Keywords: Cañón del Usumacinta State Park; alternative tourism; communal host; social marketing. (search for similar items in EconPapers)
JEL-codes: M21 M31 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/gjbres/gjbr-v6n3-2012/GJBR-V6N3-2012-11.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:6:y:2012:i:3:p:115-126

Access Statistics for this article

Global Journal of Business Research is currently edited by Terrance Jalbert

More articles in Global Journal of Business Research from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).