A CONCEPTUAL FRAMEWORK OF CORPORATE SOCIAL RESPONSIBILITY AND INNOVATION

Perrine Ferauge ()

Global Journal of Business Research, 2012, vol. 6, issue 5, 85-96

Abstract: Innovation and sustainable development are major contemporary issues. Innovation represents an important tool for achieving corporate social responsibility while sustainable development is a challenge for business and emphasises the direction that innovation activities can take. The objective of this contribution is to specify innovation and social responsibility outlines and to propose a conceptual framework of their complementarity in a small and medium enterprise perspective. This approach enables us to reflect on the role of innovation in responsible entrepreneurship by illustrating a scheme which brings together these concepts in an integrated approach.

Keywords: Sustainability; CSR; Innovation; Small business (search for similar items in EconPapers)
JEL-codes: M10 M14 O32 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (12)

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