 SUSTAINABILITY FOR HISPANICS IN CALIFORNIA: DO THEY REALLY CARE?Mary Beth McCabe, Ramon Corona and Richard Weaver Global Journal of Business Research, 2013, vol. 7, issue 2, 103-112 Abstract: This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years, Hispanics grew 43%, equivalent to more than half of the growth of the entire US population. Given its importance and the undeniable needs of creating a conscious for sustainability in California, we developed this study to learn about the attitudes and perceptions of Hispanics regarding environmental practices, vs. non-Hispanics, in an effort to find out any differences between the two groups, and how this could be beneficial for many companies trying to market their products and services to this vibrant target market. The results of our survey showed a number of differences regarding environmentally friendly activities, such as use of solar energy and carpooling, and use of media to gain information about sustainability. Keywords: Hispanics; Sustainability; Environmental; Marketing Strategies; Eco-friendly Behavior (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:7:y:2013:i:2:p:103-112 Access Statistics for this article Global Journal of Business Research is currently edited by Terrance Jalbert More articles in Global Journal of Business Research from The Institute for Business and Finance Research |
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