ESTABLISHING BEST PRACTICES FOR INCLUDING EMOTIONAL INTELLIGENCE IN REAL ESTATE PROFESSIONALS

Andree Swanson, Diane Hamilton and Paula Zobisch

Global Journal of Business Research, 2015, vol. 9, issue 4, 91-97

Abstract: Competency in emotional intelligence, whether learned and/or improved, is an important skill for those in the field of real estate sales. Evidence from studies in the area of real estate and in the general area of sales have indicated that a correlation exists with individuals who have high emotional intelligence and improved sales performance. A thorough literature review and the delivery of an online survey taken by 31 real estate professionals was conducted. From this research, Swanson, Hamilton, and Zobisch created a list of best practices for incorporating emotional intelligence into the field of real estate professionals

Keywords: Emotional Intelligence; Personality; Sales; Real Estate Professionals; Realtorâ„¢ (search for similar items in EconPapers)
JEL-codes: Z00 (search for similar items in EconPapers)
Date: 2015
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