STAKEHOLDER PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY

Petra F.A. Dilling

International Journal of Management and Marketing Research, 2011, vol. 4, issue 2, 23-34

Abstract: As corporate social responsibility receives increased attention by company stakeholders, researchers are also increasingly exploring corporate social responsibility, its causes and implications. However little is known about the perception of corporate social responsibility. This study explores the link between stakeholder perception of corporate social responsibility and its relationship with underlying factors. The findings suggest that age of the corporation, community involvement, and cultural diversity have a significant influence on corporate social responsibility perception by stakeholders. Another importance is issue is the existence of a published corporate social responsibility or sustainability report. No significant results were found for the sustainable use of natural resources and Dow Jones Sustainability Index inclusion. The study concludes with recommendations for corporations on how they can enhance perception of corporate social responsibility by stakeholders.

Keywords: corporate social responsibility; stakeholder perception; sustainability reporting; cultural diversity; community investment; sustainable use of natural resources (search for similar items in EconPapers)
JEL-codes: M14 M39 M49 Q01 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (5)

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