INVESTIGATING THE DETERMINANTS AND OUTCOMES OF MARKET ORIENTATION: EVIDENCE FROM BANGLADESH BANKS

Mostaque Ahmed Zebal and Ali Quazi

International Journal of Management and Marketing Research, 2011, vol. 4, issue 2, 35-47

Abstract: This paper aims at identifying the determinants and outcomes of market orientation in the context of a developing country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using samples drawn from the private banking sector in Bangladesh. The study revealed support for the validity of the MARKOR scale when applied to Bangladesh. Stepwise regression and univariate test were performed for searching the answer for the research questions of this study. The findings of this research have important implications for marketing policies of firms operating in developing countries in general and Bangladesh in particular

Keywords: Market Orientation; MARKOR; Banks; Developing Country; Bangladesh (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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