A FRAMEWORK EXPLAINING HOW CONSUMERS PLAN AND BOOK TRAVEL ONLINE

Michael Conyette

International Journal of Management and Marketing Research, 2012, vol. 5, issue 3, 57-67

Abstract: The dynamics of online searching and purchasing is becoming better known and understood as researchers study various products sold via the Web. Even though there is a prevalence of travel products purchased online, integrated frameworks that identify the various determinants of the decision process and how they interact is still sparse in travel literature. In this study, a Conceptual Framework was developed showing the connection between online searching, planning and booking of leisure travel products and the relationship between these variables is tested using logistic regression. It confirms that consumers plan then book travel and that beliefs and attitudes influence one’s intention to book travel online. Furthermore, beliefs about travel agents affect beliefs and attitudes towards online searching. This study aims to make a contribution by testing for the first time the relevant variables of planning and booking in a proposed Framework. It uses data collected from an online questionnaire completed by 1,198 respondents. We could expect that more travel products will be booked online in the future as online intelligent agents become more user-friendly and powerful, and as portable devices such as smartphones and iPads become more prevalent and versatile.

Keywords: Decision Process; iPhone; Leisure Travel; Mobile Devices; Online Travel Searching (search for similar items in EconPapers)
JEL-codes: D10 D81 M31 O32 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v5n3-2012/IJMMR-V5N3-2012-5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:ijmmre:v:5:y:2012:i:3:p:57-67

Access Statistics for this article

International Journal of Management and Marketing Research is currently edited by Terrance Jalbert

More articles in International Journal of Management and Marketing Research from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).