 CONSUMERS’ AWARENESS ON THEIR EIGHT BASIC RIGHTS: A COMPARATIVE STUDY OF FILIPINOS IN THE PHILIPPINES AND GUAMVenus C. Ibarra and Charito D. Revilla International Journal of Management and Marketing Research, 2014, vol. 7, issue 2, 65-78 Abstract: This study considers Filipino consumers living in two different places and the degree to which they are aware of the eight basic consumer rights and whether there are significant differences in their level of awareness. The eight consumer rights are: Right to basic needs, Right to safety, Right to information, Right to choose, Right to representation, Right to redress, Right to consumer education, and Right tohealthy environment. Findings show moderate overall degree of awareness of both Filipinos living intheir own country and those living in Guam. No significant difference was observed as to their overall awareness on the eight basic rights. However, significant differences were manifested in three rights: basic needs, information and choice. Filipinos living in Guam have low awareness on their right to choose and right to information while Filipinos in the country showed moderate awareness on all other rights except for right to safety Keywords: Consumer Awareness; Consumerism; Consumer Rights (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:65-78 Access Statistics for this article International Journal of Management and Marketing Research is currently edited by Terrance Jalbert More articles in International Journal of Management and Marketing Research from The Institute for Business and Finance Research |
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