PAC.NW TRAVEL ONLINE

Lynda S. Livingston

Review of Business and Finance Studies, 2013, vol. 4, issue 2, 107-130

Abstract: Michael Powers licensed a series of domain names that he thought would allow him to create a profitable set of online tourism marketing sites. The case asks students to evaluate the feasibility of the business, given Michael’s projections. Given what they find, students are then asked to assess how reasonable are two of his current arrangements with stakeholders. The case allows students to practice fundamental valuation techniques on a cutting-edge business model. It is targeted toward MBA and advanced undergraduate corporate finance courses.

Keywords: SEO; SEM; Internet Marketing; Private Firm Valuation (search for similar items in EconPapers)
JEL-codes: G10 G11 (search for similar items in EconPapers)
Date: 2013
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