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A NEW KIND OF SOCIAL ENTREPRENEURSHIP IN PUERTO RICO: MUJERES AYUDANDO A MADRES

Elizabeth Robles

Review of Business and Finance Studies, 2013, vol. 4, issue 2, 89-96

Abstract: How can a doula, be the originator of such a creative business that combines a nonprofit organization with three profitable micro businesses and in addition, be a socially responsible organization? Mujeres Ayudando a Madres (women helping mothers) is a Puerto Rican nonprofit organization whose goal is to support women in the childbearing stage and promote a constructive culture based on the physical and psychological health of families. Vanessa Caldari, a midwife and a certified doula (a trained labor support person), created it. The mission of Mujeres Ayudando a Madres is to promote the rights, education and wellbeing of women during their pregnancy. Its integrated hybrid model produces both social value and commercial revenue through a single, unified strategy. The purpose of this case study is to present a nonprofit organization with a social responsibility mission and describe its hybrid model. This model is an alternative for nonprofit organizations to be self-sustainable. During this era of increasing cutbacks government funding, the hybrid model helps organizations to survive and grow.

Keywords: Social Entrepreneurship; Hybrid Model; Social Enterprise; Social Responsibility (search for similar items in EconPapers)
JEL-codes: M1 M14 (search for similar items in EconPapers)
Date: 2013
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